Influencer course, professional content creator for companies
The European Social Fund, EOI – School of Industrial Organization – and the Malaga City Council, aware of the need to increase the employability of long-term and older unemployed people, launch this program that aims to train them for their reintegration into the world through specialization in the areas most demanded by the business fabric.
In this context, with the "Influencer Course, creator of professional content for companies" it is intended to respond to labor and social needs demanded by the world of the XNUMXst century.
The main objective of this action is to train specialized professionals in the creation of digital content and the development of digital business.
To do this, through practical training, they will be taught how to professionally use social networks, Ads management tools in social media, WordPress and SEO tools, among others, in addition to discovering the opportunities of the online ecosystem through digital marketing. .
At the end of the course, a business project will be created to learn how to monetize digital products and services.
- Creation of Digital Content.
- Digital Marketing and Commercial Strategies.
- Social Media and Influence.
- Management and Monetization of the Digital Business.
- Professional Tools for Digital Environments.
Who is it geared towards?
Long-term unemployed, over 30 years of age, with a recommended vocational training or university degree. The recipients of this program will preferably be from the city of Malaga, registered in the public employment offices in search of an occupation.
The course will follow an active and practical methodology, which allows the correct development of the acquired knowledge and its adaptation to the characteristics of each participant, through training, individualized tutorials and development of projects in work groups.
Number of hours of the training action: 220 teaching hours (345 diploma hours).
Site: National Hub of Digital Content of Malaga. Avda. de Sor Teresa Prat, 15 (Malaga).
Training modality: in person.
REGISTER FOR THE COURSE HERE!
Program co-financed by the European Social Fund and the Malaga City Council.