Course in Digital Marketing for Videogames

Program objectives

• Carry out market studies and identify audience demands.
• Analyze the competition in depth to clarify starting points.
• Fundamentals of marketing from the most basic to the most advanced of video game development
• Manage the internal and external communication of a video game company in a practical way.
• Work on public relations and relations with the media.
• Deep knowledge of the video game industry and understanding how the business works.

Who is it geared towards?

The recipients of the program must be registered as jobseekers and be considered long-term unemployed (for these purposes, it will be considered to be unemployed for 12 months or more in the last 18 months).

There are no minimum knowledge requirements (only office automation at the user level) and knowledge of the digital world, interest in technology and its advances will be valued positively.

You need a computer with a Windows 10, Mac or Linux operating system and an Internet connection.

Contents

INTRODUCTION AND MARKET STUDY

Objective: Learn everything necessary to carry out a decision-making focused on sales:

• Marketing for videogames
• Internal analisis
• External analysis

VIABILITY STUDY

Objective: Knowing how to decide what is the best time to launch our video game or what requirements the current player demands: how to discard ideas, products or projects before failing.

STRATEGIC PLAN

Objective: to offer complete communication training specialized in the video game sector:

• Determine the objectives, strategies, actions and tools
• ASO positioning
• SEO Positioning
• A/B testing on mobile

IDENTITY AND BRAND IMAGE

Objective: to know the parameters that will make a game stand out from the competition:

• Construction of the identity and image of the video game
• Brand management and application

COMMUNICATION IN VIDEO GAMES

Objective: Understand the marketing of the game and the creation and implementation of successful communication campaigns:

• Social Media
• Creative advertising in video games
• News
• Influencers

EMPLOYABILITY

Objective: to promote employability among the students of the course and accompany them in the job search process:

• Active search and self-knowledge
• CV and job market
• Seekers
• communication workshop
• Interviews and selection processes

Methodology

Teachers

Being an intensive course, students will have specialist teachers. All teachers are active professionals whose mission is to teach training modules at a high level of quality, helping students to delve deeper into the subject, always aligned with the real needs of companies.

Flipped Classrooms

A pedagogical model that transfers the work of certain learning processes outside the classroom (through readings and exercises) and uses class time, together with the teacher's experience, to facilitate and enhance other processes of acquisition and practice of knowledge within the classroom .

It is a comprehensive approach that combines direct instruction with constructivist methods, increasing students' engagement and involvement with course content, and improving their conceptual understanding, which will support all phases of a learning cycle.

pair programming

This is one of the best methods to learn programming, it allows you to separate the logic from the syntax of the code. Each student will be assigned a programming partner. One will be the one giving the orders, while the other will carry them out. The idea is that they switch roles every 15 minutes to ensure that they both acquire both skills.

Focused on practice

Learning by doing: Students learn by doing. That is why the teachers are all active professional developers. The teacher introduces a new concept in class, explains it and then proposes an exercise that the students practice as long as possible.

Exercises aligned with the needs of companies

The exercises are designed so that they have an application in the world of work and that, at the same time, are attractive to students. Most of the exercises are based on real company projects. We believe that it is the best way to prepare students for the demand of the labor market.

Number of hours of the training action: 112h. group training + 12h. of tutorials per participant